As the Hasselblad X1D gets closer to its launch, Pro Centre in London has posted an unboxing video of one of the samples from the first stock the store has received.

In the Hasselblad X1D unboxing video we get to see not only the X1D 50c camera, but the new 45mm and 90mm lenses as well.

Pro Centre says each of the new Hasselblad X1D and lenses will be available for purchase or hire within the next few days.

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Jeff Meyer
Website Editor
Jeff is our Website Editor. He's been a journalist for more than 20 years and began taking pictures as a teenager in the US with an old Pentax K1000 and a 50mm f/1.4 lens.

He has worked for the UK’s photography press for the past 10 years with Amateur Photographer and, most recently, editing Photography Week and the Digital Camera World website.

Got a news story then drop Jeff an email at jeff@camerajabber.com